Pandora charms are part of the large Pandora jewelry collections that have been holding the page of Glamour Magazine at the neck and wrists of many famous actresses. For a long period of time, Pandora charms held the market as exclusive products that had no competition whatsoever, and many other businesses developing by imitating or copying their jewelry concept. In order to cope with the new market demands, Pandora company focused on personalized charms as a way to regain their predominance and market influence. This is well reflected in the Danish jewelry line that relies on a very unique image concept.
The charm bracelets put together several sectors linked through small beads; other beads, spacers, charms and clips can be attached to all bracelets for an accentuation of the personal touch. Furthermore, another way to catch the eye is to combine regular Pandora charms with cultured pearls and precious stones. Pandora jewelry relies on gold and silver as primary materials, but the above mentioned variations are alternated four times a year as a means of keeping the lines fresh and appealing to the customers. Therefore, the diversity and exquisite design of Pandora charms make any woman feel loved.
Presently, the separation line between bead jewelry and charm jewelry is very thin and easy to cross, as we can also speak of a bead-charm combination that aims at stimulating creativity in jewelry wearing regardless of age or social class. People from all over the world are now wearing the trendy Pandora charms particularly as bracelets, but they remain popular for necklaces too. Part of the profit the company makes goes to charity foundations like the disaster relief funds or breast cancer foundations. Yet, so far the US, Mexico, Europe and the Caribbean are the main markets of Pandora charms.
The shopper can choose from a seven-bracelet variety models that serve as a basis for the afterward customization by the addition of Pandora charms. Some people will go for the traditional 14k white or yellow gold, while others will be pleased with a regular oxidized silver item. Lobster clasps and Pandora clasps are available with the bracelets according to the model. Once you’ve made your decision for the basic bracelet you can move on to the selection of the Pandora charms to be combined for personalization. The beads and charms are usually made of gold and silver, but Murano glass is well represented too; and last but not least the final originality touch results from the possibility to use spacers and clips so as to make the jewel personal than ever.