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In this economic climate, it’s easy for companies to decide to stop promoting their brand, thinking that marketing is an unnecessary expense. What they don’t know is that promoting one’s brand doesn’t have to cost much. By studying their options, they will find that a wide range of cheap promotional items is at their fingertips, ready to be customized with their corporate logos.

One of the many ways that companies can continue to promote their brand is through plastic keychains. These promotional items are so cheap, with some models going as low as ten cents. Your dollar will certainly go far when you buy them.

Another reason that makes plastic keychains a good vehicle to promote a brand is that it offers an easy way to get close to people every day. People use keychains to hold the keys to their cars, homes, and offices and always keep these within easy reach-in their purses, pockets, or bags.

Aside from being affordable, plastic keychains are also versatile because they can be used by any company. Gasoline stations, restaurants, bars, telephone companies, and even automobile shops can all make use of promotional items to further their market reach.

As plastic keychains come in various shapes, sizes, and colors, one can easily be overwhelmed with the choices. If that isn’t enough, there are even multifunctional keychains that are fitted with can or beverage openers, mini lights, compasses, CD openers, whistles, and even lip balms, a surer way to build up on brand exposure. There are also plastic keychains that come with charms in various shapes such as mini baseball bats, cars, flip-flops, baseballs, footballs, and even animals.

Narrowing down one’s choice of plastic keychain is a matter of finding a model that will go well with one’s brand. For example, gasoline stations and automobile shops are best represented by keychains with car charms, while sports promotions can take advantage of plastic keychains that come with holders in sports-related shapes.

Source by Natalie Smith

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